
Kiehls, established in 1851, has always had a motorcycling connection; every store has a vintage bike or two inside, a legacy of the family's longtime love of bikes, planes, etc, and desire to share their collection in their retail outlets. Having long been a sponsor of motorcycle events in the US (such as the Legend of the Motorcycle Concours), they've branched out in the past two years into holding annual LifeRides, to support and publicize a special line of Kiehls products which are 100% slated to charity. This year, they've guaranteed $100,000 to amfAR, the premier AIDS research foundation in the US, and the ride includes a gaggle of celebrities who want to show support for Kiehl's generosity, while helping publicize HIV/AIDS...