June 26, 2013

NEW CROCKER DOWN UNDER


This just in from Sydney; confirmation of many months of rumors that a'1346Venice' will produce a new Crocker in Australia, with 'a maximum of 24' reproduction Big Twins per year. No prices so far, and I'll relate the story as I learn it. Are there enough paying customers for so many new Crockers? It's an interesting question, and certainly depends on the final sale price.

Michael Schacht of the LA-based Crocker Motorcycle Co. has intentions to build an additional 10 machines (beyond the one I test rode last year). Looks like Crocker fans will soon be spoiled for choice, if the choices aren't spoiled by litigation...

Below is the press release from 1346Venice:

"Beasts of a Bygone Era - The 1930s Crocker Motorcycle

Icons of 1930s Los Angeles have found a new home in a small Waterloo cul-de-sac nestled in the midst of what is fast becoming Sydney's arts precinct. A little- known restored warehouse, named 1346 Building, bearing a red neon sign and wooden doors, is harboring treasures seen by few in the world - the largest private collection of original Crocker motorcycles. The owner of these exquisite motorcycles, Chilli (as he's affectionately known), sets out to preserve a rare piece of automotive history by offering the same bespoke experience as back in Crocker's prime at 1346 Venice Boulevard, Los Angeles. 

Known as the 'Deusenberg of motorcycles,' the Crocker is the definitive American motorcycle - hand-built, powerful, and fast. Very much a Hollywood "hot rod", the Crocker was created in and shaped by the culture of pre-WWII California, by former Indian motorcycle engineers Al Crocker and Paul Bigsby.

When the road-going V-twin debuted I. 1936, the upstart founder brazenly challenged world dominators Harley Davidson, boasting superior technology, performance, handling, and raw power. In fact, Al Crocker famously advertised that if any of his bikes were ever beaten by a standard production Harley or Indian, he would refund the owner's money.

No refunds were ever requested.


Before World War II forced the original firm's closure, it's rumored that only 125 Crockers were ever built, including the early speedway bike. Today, approximately 66 V Twins are accounted for, making Crocker motorcycles extremely rare. After fading into relative obscurity for half a century, two major auction events transpired, vaulting Crocker into the sights of collectors worldwide. The attention provided by these two events - highlighting the marque's unique history, success and rarity - suddenly made Crocker one of the most desirable and expensive motorcycles in the world.

As Chilli rebuilds the Crocker Motorcycles in all their powerful, roadworthy glory; he offers his clients tailored specifications to maintain the value and uniqueness of these immaculate machines. This costly and time-intensive approach means that quality remains high and production output low. A maximum 24 Crocker Motorcycles per year will ever be built by Chilli's company, 1346 Engineered.

Chilli's parent company, 1346Venice, is also documenting the amazing story of these incredible steel stallions. Many who know and have experienced the full history of Crocker have sadly passed away, this it is important for Chilli and his team to collect and compile stories from those who are still around, most residing in Los Angeles. Chilli's team comprises of photographers, engineers, marketers, designers, artists, filmmakers and a restaurateur, all exhibiting the same passion and persistence to create and document the rebirth of this revered Hollywood Hot Rod. "

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